So I sent two e-mails only

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The first in October and the second in November, both in And through this period, I had the following results: Meaning that the new Buyer Persona Generator had: visitors users engaging subscribers leads In conclusion, this means all the analysis, takeaways, improvements and new practices led me to a: % increase in page traffic. % increase in conversions. conversions (summing the numbers of subscribers and leads generated) in months to conversions (also summing subscribers and leads) in two months. Main outcomes After all this work, these are the main takeaways.

I would love you to have and apply to your Ion experience: Be obsessed with your user’s experience Most of the problems faced throughout a journey could be avoided if user-centric behavior had led the way. And these problems happen not ICTP Conference 2017 because we are bad professionals. On the contrary! We know better than anyone else what our needs are. So, we try to achieve them without thinking deeper about the ways. Take your time to plan, test, re-do, test again, analyze and start the cycle over.



We all just want to see our great ideas being used, but chill! Don’t rush the process and think from beyond your marketer seat — or, at least, ask for external help! Copywriting is your best friend It doesn’t matter what kind of material you are building, with or without Ion. If there is text, you can benefit more than you think from it. Words can build emotions from scratch. If you want to do it right, know your audience and say what they need to hear — and, obviously, not more than you can deliver. Interactive content is the future People want to be entertained or educated while they learn something new.