'' However, as a reference for thinking about what each site should

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Specifically do, it is rather coarse-grained. To think about quality, Dentsu Digital recommends creating an "information quality frame." We verbalize universal values ​​such as those mentioned above as well as unique values ​​that should be pursued depending on the site and market. This makes it possible to smoothly discuss "quality," which tends to be vague and subjective, and to adjust the balance between each element. Summary: It is important to have an attitude of “thinking for yourself” In the end, what is important when it comes to SEO? I think this is an attitude of ``analyzing the situation yourself and thinking of ways to do it.'' The "purpose and method," "overall picture and flow," and "evaluation and quality" that I have talked about so far have been given as common examples. This does not mean that there is no such thing. I believe that some of the participants are in a situation where one of the three points is important, while others are in a situation where something else is important. I think the most important thing in SEO is to think about the things that are important to you, verbalize them, and act on them.

Lastly, I would like to introduce "〇〇 and 〇〇" that I personally value. They are "compassion" and "doubt . " ``Compassion'' that seeks to understand the thoughts and realities of users, search engines, and sites, and to present optimal solutions. “Doubt” is the ability to objectively judge the possibility of Belgium Phone Number Data mistakes or oversights by three parties. We believe it is important to keep both aspects in mind and keep thinking about ways to improve the SEO environment. Related article: Dentsu Digital's approach to "matching the information a company wants to convey with user needs" My thoughts on "CRO" and "SEO" as I worked in quality assurance for airplane engines (Mr. MI) Next, we will introduce a session by Mr. MI ( @Gackey_seo ) of Ateam Phinergy .




This session considered quality assurance for web media in relation to quality assurance in other industries. Introduction of speakers and Ateam Phinergy Mr. MI, who was in charge of quality assurance for airplane engines at his previous job, joined Ateam several years ago. Ateam Finergy operates media related to card loans, credit cards, and the YMYL area (genres related to money and life). A session was held on SEO and CRO (Conversion Rate Optimization) based on our experience of increasing the number of CVs on our company's website by 4 times and sales by 9 times.