Internet users are less and less precise

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How? Because being present in natural and paid SEO on a keyword allows you to be authoritative on the query: you will be the only brand mentioned twice, and will therefore have a click preference (+89% clicks vs. natural alone) , knowing that the click rate is similar on the natural result and on the paid result. Also remember that there are no organic results on the first page on mobile, because local ads and results appear first! You understand the importance of maintaining an SEA strategy, even once your SEO positioning is established. Office scene within MV Group Is it possible to maintain your positioning by stopping campaigns? It may happen that you want to stop your paid search campaigns, for example when you no longer need to gain new contacts. This is a strategy that is entirely possible to adopt if your natural referencing is consolidated and you own the position.

However, you must not relax your efforts in natural referencing! You must first maintain Korea Phone Number Data a conquest strategy to gain new places, then a defense strategy to keep them . So, the savings you will make by stopping your SEA campaigns should allow you to implement this overall natural referencing strategy. You can also take advantage of this to work on local and voice requests ! Indeed, you should know that  in their requests. Before, they typed precise queries because they knew that the technologies were not advanced enough and that to obtain a precise result, they had to carry out a precise query. Today, we observe that Internet users are no longer keeping up with technology: rather than searching for “pizza delivery Paris 16th”, as they could still do a short time ago, they can simply say “I'm hungry” and obtain the results around them thanks to automatic geolocation and knowledge of appetites (this correlates with a gradual loss of Internet users' attention).



SEA / SEO synergy: is it suitable for all businesses? The SEA / SEO synergy is obviously suitable for all businesses! The proof? Search engines had their share of contribution in 80% of winning journeys, and 90% of buyers go through search engines as part of an investigation. You must take advantage of this synergy all the more because in B2B, Internet users are often looking for a specific reference . The requests are therefore particularly specific, and generally coupled with a geolocation and a request for opening hours. And know that it's never too late to launch a strategy that synergizes the two types of SEO! The advantage of search engines is that they are not based on the size of your business, but on the relevance of the content on your site.