Here, we will list pages that are not listed as YMYL

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In the quality evaluation guidelines, but would be judged by evaluators to be of low quality due to a lack of EAT . This article is about taking it in the office. The content does not have a strong impact on user safety or daily life, such as medical YMYL queries. While EAT can be important to some extent, the expertise gained through formal training may be less important. You would never ask an author who is a world authority on fashion to write a book. However, looking at the search results for this query, it appears that Google considers a certain level of expertise to be valuable. This is very different from the query ``Use ginger for health'', which is labeled YMYL in the quality assessment guidelines. For this query, all of the top-ranked pages were written by authoritative medical experts.

The author's name is not listed on the "Cleveland Clinic" page below. In other words, if the authority of the business is widely recognized, listing the author's name (and his/her qualifications) is not necessary for higher ranking. In many cases, if you want to rank well in the YMYL space, it's imperative that you convince Belgium Phone Number Data your readers that your page has been created by experts, or at least fact-checked. . The importance of EAT on e-commerce sites is also different. Below is an example of a page labeled YMYL in the quality assessment guidelines. In the case of YMYL domain, EAT is important. But here, too, authority and trustworthiness (being a nationally known brand) seem to be more important than showing that the author is an expert in the field.



If you were to compete with this website, would it be helpful to gather experts in children's backpacks, create author bios, and write articles that demonstrate their expertise? Probably not. That's because it's not what users expect from such pages. The way to improve EAT on an e-commerce site will be different from the way to improve EAT on a medical information site. Reading quality assessment guidelines will help you understand what is important in your industry.