Create White Papers The white paper is editorial content

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So, as promised here is the second part of our top tips on how you can generate more leads by creating engaging content to convert visitors into qualified leads at every stage of the buying cycle. For those who haven’t seen it, Part 1 is here. For those of you committed enough to get to this page, it’s important to remember where we are in the buyers journey.

We have gone from visitor to lead, and are at lead to MQL (Marketing Qualified Lead) in terms of the Phone Number Data Marketing funnel. Let’s go into more detail, at this stage, where informative, educative and detailed content can make all the difference to helping someone make their decision to engage and buy!  with high added value. This is an opportunity to show your expertise on a subject. The format is especially useful in B2B when you want to convince a specific target group.




Once more, it is important to clearly understand the needs of your target audience and the problems that they want addressing. A White Paper should provide specific answers to key themes for the reader. You can also benefit from creating a cluster of content in different formats around a certain theme, thereby creating a larger campaign. For example, if you are reading this to learn how to generate more leads from your marketing strategy – there’s a good chance you are interested in our whitepaper on how a Marketing Automation platform is essential to your strategy.