ROI on their posts

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Statistics on content marketing Content Marketing is powerful because it attracts leads, the more high-quality pieces you create and promote, the larger your audience will be. Over time, you can leverage that audience to get more customers and increase your brand awareness . Here are some impressive statistics to illustrate the value of this strategy. Visitor traffic is 7.8 times higher for those who invest in Content Marketing than for those who do not. Content Marketing costs around 60% less than traditional advertising methods. It also generates three times more leads. Increase conversion rate six times .

69% of Marketing specialists said that a content strategy is more Phone Number List effective than public relations or direct mail. 82% of Marketers who blog see a positive ROI on their posts. Knowing why Content Marketing is so valuable is essential to being successful when applying it. If you are making any of the following mistakes, be sure to correct them before they get out of control. Keep reading, now the best is coming! invest in mktc Mistake 1: Not having a well-defined strategy Many companies take the approach of producing large amounts of content, promoting it, and then seeing what works and what doesn't.





Doing that can derail your momentum because there is no well-defined strategy that gives unity to your content. But what exactly does a content strategy mean ? That your content must have a specific purpose. Why are you producing these materials? What do you hope to achieve? Generic objectives are useless as they are almost impossible to measure. Examples of generic goals may include increasing your website traffic , gaining social media followers, improving sales , among others. Instead you should define your approach to a specific conversion both in the individual pieces and in the strategy as a whole.