We seek out writers and publications that cover the topic and present it

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As important as other key drivers such as placement selection and audience targeting,” she said. As a result, Effective Spend overhauled its creative design process, adopting a data-first approach. “We analyze the performance metrics of existing creatives, identify gaps, and then design new creatives that directly impact those metrics that are underperforming,” she adds. 4. Invest in Original Research One of the best marketing strategies in 2010 is to invest in original research.

Tamas Torok, director of online marketing at Javascript development company B2B Email List Coding Sans, which has been publishing its own software development trend research reports since 2017, has generated links from well-known websites and attracted thousands of subscribers. "This strategy works because we come up with something new," he said. “New data attracts links and is presented beautifully, which gets people to share it on social media.





Coding Sans plans to release at least three new reports containing original research in 2020. Matthew Zajechowski, outreach team lead at digital marketing agency Digital Third Coast, agrees that using proprietary data to create long-form content with graphics was an effective strategy in 2019, resulting in thousands of backlinks to high-authority publications . “Publishers want to cover a topic with a new story angle, even if they’ve covered it a billion times before,” he added. "Having proprietary data allows us to have a unique perspective, and presenting it graphically allows them to share it easily.