The significance of this channel to merchants

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How to "revitalize" platform merchants and further tap users' spending power, WeChat and Douyin have both given unique solutions. The "store express delivery" launched by WeChat this time continues WeChat's consistent "boil the frog in warm water" style. It first gathers high-quality merchants in the pilot area and displays them on one page.In the past, users could place takeout orders with the help of a single merchant's WeChat mini-program, but now through collective display, users can slowly develop the habit of looking for more takeout services on WeChat, providing merchants with a channel to reach a wider range of users.


Once the user education and channel building work is completed, WeChat can upgrade the "store express delivery" function or place the entrance in a more conspicuous place. is self-evident, and it also gives Iceland Phone Number  WeChat a revenue point with extremely high commercial value.In 2021, Douyin internally tested a project called "Xindong Takeaway", but was stuck in the real-time delivery system and ultimately failed to be rolled out on a large scale.





This time Douyin competes in food delivery again, and Douyin’s style of “making miracles happen with great force” can still be seen in the food delivery field.For example, on the commission that merchants are generally concerned about, Douyin Waimai has directly reduced the platform commission ratio to 2.5%. Compared with Meituan Waimai’s fixed 6% technical service fee + floating contract fulfillment service fee, it is a huge step for merchants. Temptation; in terms of gameplay, Douyin is also relatively more diversified. You can use experts to visit stores or merchants to make videos themselves,