Senior Content Marketing Manager

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Ahrefs Academy's free courses take a similar approach . Recommended reading : 7 Inspiring Content Marketing Examples (and How to Recreate Them) 15 tips from content marketing experts you can use this year There is no one way to do content marketing. That's why we thought it would be a good idea to end this guide with a cross-section of people who put content marketing theory into practice every day. We asked various market experts to answer this question. " Based on your experience, what is one thing you would recommend that businesses and marketers do to achieve great content marketing next year?" Some tips are understandably contradictory to each other. You can see.


That's the great thing about content marketing. It's all about what works for your audience , so you can be successful even if you follow the exact opposite path. Here are some practitioners who shared their advice: Al Chen , Solutions Architect, Coda Lauren Hall , Brand Marketing Australia Phone Number Data  Associate, Privy Tom Cox , Content Marketer, Preply Joei Chan , 360Learning Content Director Olivia Blazevic , Candlefox Content Marketing Manager Aazar Ali Shad , User Pilot, Head of Growth Fio Dossetto , who also wrote the article you are reading Alina Benny , Nextiva Content Lead Tracey Wallace , Marketing Director, MarketerHire Hiba Amin , Marketing Manager, HyperContext Tim Soulo , CMO, Ahrefs Stephanie Bregman , CMO, Manly Bands Fadeke Adegbuyi ,






Senior Content Marketing Manager, Doist Louis Grenier , Founder of EveryoneHatesMarketers Len Markidan , Podia Chief Marketing Officer Research and talk to customers Before you commit to your content, conduct user research with your existing customers, users, or potential customers. Gain first-person knowledge about what your ideal customer profile (ICP) looks like and the problems your target users believe your product or service will solve. When you start writing content, you can use actual words and phrases that ICPs used during customer research. Of course, you can fine-tune your keywords by doing some basic research in Ahrefs' Keyword Explorer to make sure they have enough volume and to see if there are other keywords you should include. You can also. There's nothing like talking to your customers to find out what content resonates best.