Content is king

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Most marketers use content marketing in their strategy, and in the case of B2B, approximately 91% of marketers use it to find and convince their potential customers. Although content marketing has grown in popularity, 63% of businesses that also operate online do not have a content strategy, according to a study by forbes.com. Why is content king? The expression "Content is king" was popularized by Bill Gates in 1996 through the essay of the same name. It presents a broad definition of the term "content" and is accompanied by some predictions of the future. We can say that these have come true and that the Internet has become a marketplace of ideas and experiences. In case you are not convinced by the internet philosophy, I have also prepared a list of 5 reasons why content is king. 1. He's good at SEO Original and quality content will always help you improve your positions on search engines.

Thorough documentation on a topic of interest, clean formatting and easy-to-digest language, these are the 3 main ingredients for a content desired by readers and favored by search engines. Over time, your content creation efforts will be rewarded with additional traffic. 2. It encourages engagement A quality content will make the user interact with the brand and prompt him to know more details about your brand, browse other content created by you or share it and Phone Number Data become a celluloid in your network of promotion. 3. Generate leads and sales Whitepapers, ebooks, podcasts, videos, all of these can play an important role in a user's journey, turning them from unknown to customer. The success of inbound marketing campaigns is directly proportional to the desirability and quality of the content created, the latter playing an important role in capturing potential leads, but also in converting them into sales. 4.



Add value to the product The content adds an intangible value to your product or service, a value that is difficult to monetize, but which helps you strengthen your relationship with your audience. Educate your audience, teach them something new and useful and they will have a different perception of the value of your product. 5. It positions you as an expert in your industry 50% of marketers say that content strategy has helped them differentiate themselves from competitors in their niche and improve their sales and visibility. Predicting a trend before it happens and influencing users' perception on some subjects through education will always bring you respect and authority in your niche. What kind of content is consumed? Video is the most consumed type of content. 5 billion videos are viewed daily on Youtube and video consumption does not stop there, 100 billion hours of video are viewed daily on Facebook and these are only 2 of the platforms that host video content.