I was sure the page was a scam

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The fewer things you ask, the higher the percentage for the customer to make it to the ‘I’m Giving Yoy My Money’ button. Also, don’t forget, that you can pre-fill fields wherever you can. You don’t have to ask customers to fill out both a billing address and a shipping address when, more often than not, they are identical. Instead, give them a simple checkbox that customers can click so that the billing address fields are filled out with the information from the shipping address fields. Also, asking for their zip code should automatically pre-fill other forms like region, city, and state. Let those fields be editable, though, in case your customer wants to make any changes. Cart Abandonment Reason #4: Payment Security concerns Long story short, I was searching for a particular (obscure) pair of shoes and found them in an eCommerce store.

I hit ‘Add to Cart’ and went for the checkout. Now, I never had bought anything from that   Email List website before, neither did I know or have heard the retailer’s name. So I wanted to make sure that everything is OK. The first thing I usually do in these kinds of situations is to look for an SSL certificate. The SSL certificate and the lack of one If you are new to the internets, first of all, welcome! Second, let me tell you about SSL. An SSL (Secure Sockets Layer) certificate is found in the address bar on the top of your browser. SSL is a method used to secure and encrypt sensitive information like credit cards, usernames, passwords, and other private data sent over the Internet. Website pages secured with SSL are those branded with HTTPS in their URL address. Like the one, you are on right now! Back to the story I was telling you, I looked for a certificate, but there was none I looked at the header and footer for an ‘About Us’ section. Then I visited the company’s Facebook page.





I would have to find the shoes elsewhere. When it comes to your new customers, you have to earn their trust. It would be a shame if you had a 100% legit eCommerce store and lost clients to something as basic as an SSL certificate. Lack of SSL certificate, missing images, design flaws, old layouts. All of these can be enough to scare potential customers off – them and their $€¥. Last but not least, make sure you’re PCI compliant. Whether you process your own card payments or use a third-party provider, by ensuring you’re PCI compliant you’ll guarantee your customers’ cardholder data is completely secure – for them as much as you. Solution A. Get an SSL certificate If you didn’t get it along with your domain purchase, you can add it anytime from an SSL Certificate Provider by visiting ssl.com. In WordPress, there is a free plugin for that,  You have to give them this option.