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Natuaromatic has provided a full service to bertín osborne for the creation of its new 100 ml edp case + 30 ml mini size . The murcian company, manufacturers of perfumes, cosmetics and air fresheners , has been in charge of all phases of the project, from design to manufacturing and distribution. Together they have defined the launch campaign and the artist himself is already presenting his silencio fragrance on several television channels.
Everything starts on the farm
the briefing was essential to be able to identify what the artist wanted and his country estate was the ideal place for the ideas to flow. The commercial director of natuaromatic traveled to collect all the information about what the singer wanted to convey with his fragrance. "silence" is the name that he himself was in charge of choosing. “silence is me, it is my life, it is Poland Mobile Number List my dreams, it is my nostalgia and my loves…” says bertín osborne. His silence is part of the moment he is experiencing of introspection. He conveys the idea of personal reflection away from the madding crowd and each of the opinions that he continually receives.
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fragrance creation
the olfactory proposal is one of the key points in the development of any fragrance, since it establishes an emotional connection with the consumer, decisively influencing its success. At natuaromatic they have an internal team of evaluating perfumers who are in charge of validating the fragrance, based on their knowledge of raw materials and taking into account the needs of the project. They decided to develop a fragrance from the woody aromatic olfactory family, which offers a balanced and calm sensory experience .
The fragrance begins with an explosion of citrus freshness, thanks to lemon and mandarin, which provide energizing vitality. Sage adds a herbal touch that adds serenity to the top notes. In the heart appears a harmonious fusion of floral and woody notes composed of violets, sandalwood and cedar. Amber is the ideal accord to add a touch of warmth and depth to creation. In the base notes, jasmine gives an enveloping nuance while musk highlights the elegance of the fragrance, giving it durability.
Packaging design
natuaromatic's design team, led by its art director, developed the visual identity of the project. They proposed both the materials and the shapes and colors of all the elements that surround the fragrance, mainly the bottle, the cap, the labels and the case. They chose the field as the main visual element to reflect the silence. Bertín comments: “silence is the simplicity of life in nature, it is a country morning where i spend my life.” on the case you can see the singer and presenter walking with his horse while he listens to the sound of a stream that sounds even more alive after a day of rain. The water transforms the landscape as it passes, turning it into an even more beautiful setting, in which the green colors of the plants and trees reach their maximum intensity.
Manufacturing and distribution
after approval of the fragrance and packaging , laboratorios natuaromatic has been in charge of the manufacturing, packaging and distribution of the product. The case will be on sale in recognized chains and they continue to close new agreements with specialized perfumeries and fmcg brands that will ensure that silencio is present in a large part of the national territory.
Launch campaign
natuaromatic and bertín osborne have prepared the communication plan to publicize the fragrance . The artist is already presenting his project on television. One of the main actions they have planned is the media presentation event; although it is still unknown whether they will celebrate it in the spanish capital or in their current city: seville. In addition, they will travel throughout spain, visiting different points of sale where the artist will sign his 100 ml edt cases + 30 ml mini size.
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發表於 2024-3-12 18:17:47