What is image SEO?

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Clear and correctly integrated images can not only improve the appearance of a website, but also help capture user attention. Images with alt text have a good chance of being placed next to the link in the organic search results. Content attracts users' attention significantly more than purely text-based content. Therefore, SEO for images is an important component of any modern SEO strategy and should not be neglected. Google Image Search is part of the search engine and is one of the oldest features. To be able to be used, various criteria, such as adding alt text, must be met. The goal of search engine optimization for images is to improve the organic visibility of the website.

Optimized images not only affect organic visibility, as already france telegram data mentioned, but can also significantly influence the CTR (click-through rate). This assumption also emerges from a [translation missing from original text].
Websites that offer products or services, such as a photographer or a car dealer, can particularly benefit from image SEO measures. Image SEO not only affects the search engine visibility, but also the purchasing behavior of customers.
Another advantage is that particularly informative or meaningful images, such as infographics, are used from other websites. This not only generates new links, but also increases the trustworthiness and relevance of your own website.