Focus on cultures and not languages
In addition, it allows you to save time and money by avoiding creating material from scratch. 4. Keep your teams connected The only way to keep glocal marketing strategies aligned without letting anything get out of hand is to keep teams connected. This connection should not be limited to the local team with the matrix, but also, a connection between all of them can be quite favorable. When teams work in unison while maintaining their individuality, the results will undoubtedly be positive. Defining what can be modified and what cannot, will help teams work more effectively and avoid divergences in the mission, vision, objectives and general image of the brand .5. Use technology without leaving aside the human touch There Gansu Mobile Number List is no doubt that technology is a great ally of all sectors, however, the human touch should not be left aside . Our goal is to connect a brand with people and to connect with people, there is nothing better than maintaining humanity. Technology should be used as a tool to carry out repetitive processes, tasks that require speed, agility and perfection. However, it is not yet ready to generate identification and foster emotions. Therefore, when it comes to interactions and the building of relationships and bonds , it is best that they are guided by people.
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good practices to become Glocal A multinational brand must aim to create local roots, but without leaving aside its global essence. That is why below we show you some practices that complement the previous recommendations and that you can follow to carry out a good Glocal strategy. 1. Focus on cultures and not languages Multinational brands that want to truly reach local markets should not focus on languages but on the cultural aspects of each market to which they internationalize .
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