Sticking to old-fashioned sales methods
The third challenge is to stick to traditional sales and promotion methods.Especially in the case of long-established businesses, they may stick to traditional sales activities such as visiting customers, making phone calls, and focusing on exhibitions. In fact, when I talked about marketing with a person in the manufacturing industry at a consulting site, he said, ``The manufacturing industry is unique, so I only do sales interactions with people I've had long-term relationships with,'' so they didn't even look at digital marketing. There were even cases.In order to achieve new results, it is important to challenge new marketing methods and not be bound by old methods that say, ``I've always done it this way.Challenge 4: There are budget constraintsThe fourth challenge is that we phone number list have budget constraints.As mentioned above, in the manufacturing industry, there are many cases in which management does not understand marketing, and small and medium-sized enterprises with limited budgets may not be able to afford it. In particular, in the case of web-based marketing, management may be skeptical about its effectiveness, as it is significantly different from traditional analog sales methods.If you have problems such as a lack of understanding of marketing or budget constraints, first explain the meaning of marketing to management and seek their understanding.Please take a look at the article below, which explains the main points.Also check this article Get your boss to say yes! Two points necessary for content marketing budget negotiationsThree marketing problem solutions in the manufacturing industryFrom here, we will explain how to solve marketing problems in the manufacturing industry.What are the three marketing problem solving methods in the manufacturing industry?
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Method 1: Create a department dedicated to marketingMethod 2: Outsource your marketingMethod 3: Establish marketing guidelines to prevent information leaksMethod 1: Create a department dedicated to marketingIf you have people who are knowledgeable about marketing, you can set up a department dedicated to marketing. By creating a department in your organization that is dedicated to marketing, you can free up resources for marketing, and you can also make time to learn about marketing.If you don't have someone with marketing expertise, you should consider hiring someone. In either case, seek understanding from management and prepare a budget as an investment project before proceeding.
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